I have been designing in higher education with Baker College just under 5 years. During this time, the college was going through a rebrand in 2018 and a few years later, the institution wanted their official university seal to match as well. So taking over the project, I would work with the newly appointed Vice President of Marketing and Art Director to go back and forth with the executive members of the college to work towards something that had history, something that was academic, and something that told a story.

Till this day, the college uses this official seal in a lot of the collateral or events over the academic year. This can range from the graduation commencement that happens every year with over 3,000 students and family members, to official college documents or transcripts, or even alumni materials or clothing being made.