Soft Landing was a passion project I had worked on from the creators of the Nothing Much Happens podcast. Because of how successful NMH was going, there were talks about creating a podcast network and to expand into something more. So to get the ball rolling with ideas and inspiration, I had worked with Kathryn Nicolai, the founder, on what a logo would look like for a network.

This project was definitely a challenge in the area of creating something that is familiar with an audience that already exists, but is new and evergreen. We looked at how these logos could show more elaborate ideas like being whimsical, being a safe-space, and comfort.